Basic Attention Token
ATH / ATL
24h Price
24h summary
Over the last 24 hours, Basic Attention Token moved from $0.0713 to $0.072. The session high was $0.0732, the low was $0.071, and the intraday range was $0.0022 / 3.1%.
- 24h open
- $0.0713
- 24h close
- $0.072
- 24h high
- $0.0732
- 24h low
- $0.071
- Volatility / range
- $0.0022 / 3.1%
- Updated
Monthly Returns heatmap
Heatmap summary
Basic Attention Token posted 39 positive months out of 91. The longest positive streak lasted 5 months, while the longest negative streak lasted 5 months.
- Strongest month
- Mar 2021 +116%
- Weakest month
- May 2021 -39.3%
- Longest positive streak
- 5 Apr 2020 — Aug 2020
- Longest negative streak
- 5 May 2019 — Sep 2019
- Luckiest calendar month
- Nov • avg 31.7% • 7 mo.
- Unluckiest calendar month
- Dec • avg -16.3% • 7 mo.
Networks
Supported exchanges
About the coin
Basic Attention Token (BAT) is a cryptocurrency designed to create a more equitable and transparent digital advertising ecosystem. It aims to reward users for their attention and provide publishers with a more direct way to monetize their content.
The core concept behind BAT revolves around the Brave browser, which is built on the Chromium engine. Brave offers users enhanced privacy and faster browsing speeds by blocking intrusive ads and trackers by default.
Users who opt into Brave's advertising model can earn BAT tokens for viewing privacy-respecting ads. These ads are served directly to users through the Brave Rewards system, ensuring that user data is not shared with advertisers.
Publishers can also earn BAT by creating content within the Brave ecosystem. Viewers can choose to tip their favorite publishers directly with BAT tokens, fostering a direct relationship between content creators and their audience.
The BAT token itself serves as the medium of exchange within this ecosystem. It is used to reward users for their attention, to tip publishers, and as a way for advertisers to purchase ad space within the Brave network.
BAT is built on blockchain technology, leveraging the security and transparency of distributed ledgers. It is available on multiple blockchain networks, including Ethereum as an ERC-20 token and BNB Smart Chain as a BEP-20 token.
The token's utility extends to various aspects of the Brave ecosystem, including:
- Rewarding users for viewing advertisements.
- Enabling users to tip content creators.
- Facilitating advertising campaigns within the Brave browser.
- Serving as a decentralized funding mechanism for digital content.
The initiative seeks to address the inefficiencies and privacy concerns prevalent in the current online advertising landscape. By aligning the interests of users, publishers, and advertisers, BAT aims to create a more sustainable and user-centric digital economy.
Advertisers can purchase BAT to promote their campaigns within the Brave browser. These ads are designed to be less intrusive and more relevant to the user's browsing habits, while still respecting user privacy.
The system is designed to be opt-in for users, giving them control over their browsing experience and how they engage with advertisements. This user-centric approach is a key differentiator for the Basic Attention Token.
The BAT token's value is derived from its utility within the Brave ecosystem and its potential to disrupt the traditional digital advertising market. As the adoption of the Brave browser and its advertising model grows, so too does the demand for BAT.
The project's goal is to foster a more ethical advertising environment where users are compensated for their time and attention, and publishers receive fair compensation for their content.
The decentralization aspect of BAT, powered by blockchain, aims to reduce reliance on intermediaries and create a more direct and transparent flow of value.
BAT operates as an active cryptocurrency, indicating its ongoing development and integration within its intended ecosystem.
Trust & methodology
Last updated:
Data source: Price and volume snapshots are sourced from Binance using the BATUSDT market feed.
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